Op. Cit. #1

Intervention on the Marquee of Cinema São Luiz / Recife
Márcio Almeida and Paulo Bruscky - 2013
The urban intervention "Op. cit. #1", carried out by Paulo Bruscky and Márcio Almeida in 2013, utilizes the iconic marquee of Cinema São Luiz, in Recife, to reactivate one of the most potent maxims of Brazilian conceptual art: "Hoje, a arte é este comunicado" ("Today, art is this communication"). Originally formulated by Bruscky in the 1970s — a period when the artist explored Mail Art and the circulation of information as a form of resistance against the military dictatorship —, the phrase was displayed for one week in 2013. By occupying the marquee of a historic cinema, the work operates a displacement of the text from the bibliographic page (Opere citato) to the urban facade. The marquee, traditionally intended to announce spectacle and fiction, begins to announce the very existence of art as an act of direct communication. The intervention strains the boundaries between historical heritage and urban ephemerality."Op. cit. #1" is an exercise in metalanguage: art communicates that its function is, precisely, the act of communicating. The work summarizes the proposal of both artists, transforming urban architecture into a field of critical thought